AI Insights · Timothy · April 2025
Top Beauty Retail Apps in Mexico: Q1 2025 Performance
Explore the performance trends of the top beauty retail apps in Mexico during Q1 2025, highlighting download and active user metrics sourced from Sensor Tower.
In the first quarter of 2025, the performance of leading beauty retail applications in Mexico on a unified platform showcased interesting trends. The data, sourced from Sensor Tower, provides insights into weekly downloads and active user metrics.
Sephora: Compra en Línea saw its weekly downloads fluctuate, peaking at around 22K in early January and again at the end of March. Active users started strong at approximately 206K in the first week of January but experienced a decline mid-quarter, reaching a low of 79K in early March before recovering to 109K by the end of the quarter.
Natura Latam experienced consistent weekly downloads, with a peak of 5K in late February. Active users remained stable, hovering around 36K to 40K throughout the quarter.
The Terramar Brands app had a steady download rate, reaching a high of 3.3K in early March. However, no data was available for active users during this period.
For Bath and Body Works México, downloads fluctuated, with a notable peak of 3K in mid-March. Active users consistently stayed between 71K and 78K throughout the quarter.
Lastly, Avon APP downloads showed a gradual increase, peaking at nearly 2K in early February. Active users maintained an upward trend, starting at 34K in early January and reaching 36K by the end of March.
For a deeper dive into these trends and more insights, visit Sensor Tower's website.
